Here’s more evidence that it pays to be mindful of your mood—or more accurately—that it might literally cost you if you aren’t. A recent study by researchers at Harvard, Carnegie Mellon, Stanford and the University of Pittsburgh found that study participants who watched a sad movie clip were later willing to spend four times more money on a fancy water bottle than those who watched a movie clip that was emotionally neutral.
The researchers hypothesize that feeling sad may cause us to become more self-absorbed and devalue our possessions, then try to increase our sense of self worth by purchasing something.
Whether that’s the reason, or whether participants wanted to distract themselves or boost their mood by buying something new, the results of the study remind me a lot of the process of emotional eating.
Like emotional eaters, it’s quite possible that the emotional shoppers are more vulnerable to trying to find “a quick fix” for or a distraction from the negative emotional state they are experiencing. Learning the tools that allow you to slow down, identify your emotions and strategize about how to respond to them is incredibly powerful. Clients often tell me that they quickly find the tools they learn help them in many aspects of their life—not only with overeating and weight loss.
When we can learn to be present in the moment and aware of how we are feeling and what we are needing, we tend to be much better equipped to make choices that are in our best interest.
What do you think?